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Decrescita felice: Honda lascia la Formula 1


Sono tempi duri per l’industria e quella automobilistica non fa eccezione. Ci sono delle differenze: le Big 3 di Detroit chiedono i soldi e gli A.D. vanno in audizione. Honda decide di non spenderne per andare a 300 all’ora, nonostante stia vendendo bene.

Honda lascia la Formula 1 (e pensa di ridurre anche gli investimenti nel Motomondiale).


Lo dice il CEO Takeo Fukui:

This difficult decision has been made in light of the quickly deteriorating operating environment facing the global auto industry, brought on by the sub-prime problem in the United States, the deepening credit crisis and the sudden contraction of the world economies.

Honda must protect its core business activities and secure the long term as widespread uncertainties in the economies around the globe continue to mount. A recovery is expected to take some time.

Under these circumstances, Honda has taken swift and flexible measures to counter this sudden and expansive weakening of the marketplace in all business areas. However, in recognition of the need to optimize the allocation of management resources, including investment regarding the future, we have decided to withdraw from Formula One participation. We will enter into consultation with the associates of Honda Racing F1 Team and its engine supplier Honda Racing Development regarding the future of the two companies. This will include offering the team for sale.

Ma il long-term di Honda si chiama IDROGENO.

Foto | Roland Engl1


La Suzuki lascia i Rally.

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